West Elm on the West Coast


Anyone who enjoys design porn as much as I do will likely have already heard this by now, but West Elm has opened its doors on South Granville in Vancouver! Located between 13th and 14th Ave., their showroom is a decorative feast for the eyes. http://www.westelm.com/customer-service/store-locations/vancouver/
West Elm décor, furniture and fabrics have graced the pages of Canada’s House and Home magazine for years – interesting, modern pieces at affordable prices – but until now, the only Canadian store was located in Toronto (unfortunately many of the items/ads in House and Home are located in Toronto, but this is changing as Vancouver asserts itself more in the design world). West Elm is another store in the string of recent retail migrants from south of the border, including Anthropologie (on South Granville) and Nordstrom’s (arriving 2015 in the old Sears downtown).
West Elm is sister store to the more formal Pottery Barn and Williams-Sonoma; however, it is by far the cooler, older sister with a rebellious streak, who travels the world in her artistic pursuits. In fact, one of West Elm’s recent deco lines harks from designers in South Africa, who use vibrant colour palettes and joyful patterns.
From furniture for the living room and bedroom, to lighting, drapes, rugs and decorative wares, West Elm has a great selection of styles that strike a balance between modern industrial and traditional marbles and woods. These things are often combined to create unique pieces, such as the Wood Tiled 3-Drawer Dresser, seen below.

 

The cost of items seems to be on par or cheaper than many other furniture stores in Vancouver.  You can find table lamps from $69-$200, bed sheets at $79 for a queen set, and side tables for $200-$300. The rugs come in several desirable patterns and colours, and you can pick your size. Most of the largest rugs (8 x 10) range from $500-$900.
Even if you’re not in the market to redecorate or refurnish your place, West Elm is worth checking out.  You never know what you might find/need/want once you get there. And don’t forget – the Interior Design Show West is September 27-30at the Vancouver Convention Centre. http://idswest.com/Every year, the West Coast is making more and more of its mark in the design world, and rightly so!
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